Every workshop I have conducted, I am always asked how do people have time to blog or network online? I ask them if they quantify how much time they spend in making sales calls, doing face to face business development, or attending business events……they will find how they may allot some of the time spent attending business events to commit themselves each week to meeting people via blogging, Linked In, etc.
According to a new media online survey by Deloitte & Touche titled The State of the Media Democracy – out of 2,200 US consumers: 54% said they socialize via social networking sites, chat rooms or message boards, and 45% said they maintain a profile on a social networking site.
Thus, what’s important to understand is by selecting the places you choose to network; you are reaching your target market. When you attend networking events, you are just crossing your fingers you meet a prospect that matches your client profile. Just think about the time spent driving there, hoping you meet someone that can refer you business…when you can do the same thing at home, on your computer, in your PJs!
CLick on the left thumbnail to see the growth of bloggers from June 2006! WordPress alone exceeded 3 million and today alone there have been over 100,000 posts
Filed under: Online Business Networking, Sales Time Management | Tagged: business development strategies, networking online, sales, Sales Time Management, why blog
