Your cheat sheet on how to create buzz around your brand:
Why will people buzz about your brand?
- Believe in Brand
- Emotionally Identified with Brand
Some Traction Strategies:
- Find bloggers, twitterers, people on online social networks that have a “large following” and make them the contibuter
for your cause - People like to look good in front of others in the social space, so give them a reason to look good in sharing what you
have to offer. What can you talk about to encourage them to “retweet” or “repost” on their page? - What’s in it for them to talk about you? Are you giving away a free coaching class or free facial if they refer a certain number of friends?
- What kind of experience are you creating with your service or product offering, so they can boast about it in their wall?
- Any articles you provide to bloggers, make sure to hyperlink SEO keywords within your article back to your website
Tips
- Make your community/users feel they have ownership of what they have to say or share-
- What they have to say is important so if you plan to provide feedback make sure to leave enough information so they still have more to say
- Have transparency
- The social community platform is a listening tool. Make your community feel you are listening and doing something about it. Respond to comments..
Click here to find out how !
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Filed under: Online Business Networking
