Berkley Capital Corp. was founded with the goal of making the process of getting a home loan easier. They are mortgage lenders with in-house underwriters, which enables mortgage brokers to close loans within 5 days. They approached uVium for search engine marketing and social media management with the goal of using the internet as their sales force and replace their call center.
As part of Phase I, for the social media management, Facebook was the selected choice to stay in touch or prospect directly with homeowners or buyers looking to find a home. Phase II will be to expand their ties with real estate professionals through an online community called e Real Estate Social.
Profile Page : click here to see
PURPOSE:
- use this as a conduit to attain friends and convert them to become involved in the group (if they are current homeowners)or company page (if there’s potential for them to become homeowners OR if i see they are “cheerleaders” and will create buzz)
- allows me to reach out to current friends by tagging on their pics, post on their walls to expose Berkley’s brand
- important to establish repoire and get people to like the brand so they will like to do business or give referrals to Berkley
Abovewater Homeowners GROUP page : click here to see group and click here to see press release
PURPOSE:
- focused on homeowners
- no self advertising
- all about helping and getting discussions to spin amongst each other
Berkley Business PAGE : click here to see
PURPOSE:commercialize all we want
Real Estate Social Community Portal: click here to see
PURPOSE:
- focused on networking with others in real estate community
- build relationships to increase referrals
CLICK HERE TO SEE ADDITIONAL CASE STUDIES.
Filed under: Online Business Networking, Web 2.0 Strategies
