Website engagement.
How can you engage a consumer at every ”meaningful” media touchpoint?
- How can you move consumers emotionally as well as physically with your brand?
- How can you establish the connection between the player and your brand?.
- How can you get your consumers to spread the word about your brand?
- How can you measure and directly learn from your customer?.
- How can you build an interactive relationship with your customers?
- How can you differentiate yourself from the competition?
Because of all of our connections, attention is becoming what is most scarce. More impressions are being created every second. But much like real estate, they’re not building any more attention.
When marketers choose to truly engage audiences (and that means something different for every brand), it requires more custom thinking, more custom execution, more attention paid at every turn, more real-time interaction with consumers, and a more integrated delivery of creative, media, and communications services
This why Rivvid, LLC. launched a video trivia platform called rivvid.com, allowing you to strategically deliver a mix of services that reaches consumers at every point at which they engage each other: the intersection of creative and technology, media planning and buying based on ACTUAL ENGAGEMENT rather than pay per click or impressions, and communications that foster and builds an ultimate brand experience
Benefits of using video trivia:
- get people paying attention
- establish how consumers engage with brand
- track user interests by the kind of quizzes they play and how questions are answered
- improve brand perspective (how consumers see it)
- help the brand reach its customers
- community management
- message from brand may be generated as video trivia
- getting brands to commit to social media
- interact with customers in real-time and two way. NOT just one way as it exists.
- create the experience
- increase facebook fans since video trivia is integrated with channel’s facebook page
- find out brand ambassadors by reviewing the list of players on brand channels
For agencies wishing to help their clients engage social network users, clients, or prospect clients -Rivvid’s platform allows agencies to easily create and distribute interactive campaigns across multiple social networks and on their client website for just a fraction of the cost and time usually required to create such campaigns.
The challenge with any given brand is creating a buy in and then staying committed. Since the launch of Rivvid, 52% of visitors return to the brand’s channels to see what other quizzes have they posted.
The answer is that the video trivia ENGAGES the customer. Once customers are engaged, they help build your brand by thinking and talking about your brand more, spending more time with your brand, and getting others excited about your brand.
Filed under: Restaurant Industry, Social Media Marketing Tool, Web 2.0 Strategies, Website Engagement
