Local restaurateur and marketer partners with locally based video trivia gaming company to launch City Hall restaurant; engaging consumers via brand related online videos
Miami, Fla., February 21, 2011 – Rivvid (http://www.rivvid.com), a new video trivia gaming website, announced today that Steve Haas, restaurateur and founder of Miami Spice, has signed up to launch City Hall, his newest Miami restaurant, with the help of Rivvid Channels. With Rivvid Channels, Haas has created a custom branded video trivia channel for City Hall (http://www.rivvid.com/channel/city-hall-the-restaurant-miami) where he’s uploaded brand related videos and created trivia questions to accompany each clip; quizzing players on what they watch. The respected marketer has set the stakes high for City Hall’s Rivvid Channel, offering the player who earns the most points by midnight on March 10, 2011 a complimentary cocktail hour for 10 guests, valued at over $2,000.
Rivvid, which is free to play, serves up 15-second video clips before testing the viewer on what they just watched in a time restricted, multiple choice style Q & A session. “Rivvid offers an innovative approach to branding and message delivery that I’m excited to adopt for City Hall, to get the work out on my latest restaurant,” Steve Haas, CEO and founder of City Hall, states. “It creates a fun environment for consumers that requires them to pay close attention to the message of the videos displayed. By allowing me to upload my own videos and create my own questions, Rivvid enables me to control the messaging points I want to communicate to the consumers I attract to my channel.”
In addition to being a seasoned restaurateur and acclaimed marketer, Haas is chairman of the Greater Miami Convention and Visitors Bureau (GMCVB). Acclaimed chef Tom Azar, previously with Chef Emeril Lagasse’s restaurants in New Orleans, Orlando, and Miami, has teamed with Haas at City Hall restaurant.
Slated to open later this month, City Hall will offer guests a down-home, brasserie-style dining experience. The two-story, 6,000 square foot eatery, located at 2004 Biscayne Boulevard (just five blocks north of Miami’s Adrienne Arsht Center for the Performing Arts) will feature a chic ambiance, catering to the area’s business and political folks, residents and theater aficionados. Opening for lunch and dinner daily, the moderately priced menu will feature Chef Azar’s comfort food specialties, as well as a selection of classics with a twist.
“We’re thrilled to introduce City Hall and Steve Hass to Rivvid’s influential marketing platform,” Chris Hubert, CEO and founder of Rivvid, states. “Their interest in Rivvid Channels only reinforces the significance of the marketing tool and its vast capabilities for engaging and influencing consumers in the social media spectrum. We look forward to witnessing the awareness and success that Rivvid Channels brings to City Hall as the restaurant prepares for its launch,” explains Valeska I. Jacques, Managing Partner of Rivvid.
Rivvid Channels is an influential marketing tool that provides brands with a first-of-its-kind platform for engaging consumers around controlled video content and messaging. With Rivvid Channels, companies of all types can effectively put their video assets to use by integrating them into Rivvid’s video trivia platform. By dictating the trivia questions to be asked, companies can create customized brand experiences that engage consumers; providing intimate interactions with their brand(s).
Rivvid Channels features custom channel branding, customizable sidebar widgets, the ability to upload your own videos and much more. With packages ranging from free to $30 and up, Rivvid Channels provides cost effective marketing solutions for any company.
In addition, Rivvid offers targeted advertising to organizations seeking access to their growing user base. For more information on Rivvid or to play it for yourself, visit http://www.rivvid.com.
About Rivvid, LLC.
Rivvid LLC’s mission is to provide an engaging, family-friendly online gaming experience while providing a unique and customized vehicle for brands and celebrities to market to and educate their consumers.
Rivvid is ‘the new online video game,’ designed to test viewers’ cognitive awareness in timed trivia quizzes featuring a series of 15-second video clips. Rivvid enables companies to leverage the marketing value of its simple, yet addictively challenging gaming platform by way of Rivvid Channels. Rivvid Channels is a social media tool that provides intimate brand experiences, which enable companies to control the messaging and content of the trivia at hand.
Filed under: Restaurant Industry, Social Media Marketing Tool, Website Engagement
