Items search engines look for when ranking your website:

1. Link Popularity: how many incoming links are pointing to your

2. Relevancy: content needs to be relevant to what the user is looking for

3. Repetition: how often are you using the keywords within your text for web crawlers to detect?

4. Fresh Content: People like to know about the latest developments in their particular industry or area of interest. In order for search engines to stay popular they must deliver the newest news. Therefore, search engines have an insatiable appetite for new information, a.k.a “fresh content”. If your blog generates fresh content, you can bet on the search engines visiting often.

5. Navigation and Topic Organization:
navigation on the blog is the links from the main blog page to each topic category and article so as the blogger adds posts, it is linked automatically from the home page to the specific category and also to a specific page that contains the content of the article